An advertising campaign and app concept design created in response to a brief set by London & Partners. The brief was to encourage more young Chinese tourists to come to London. I came up with the idea of an interactive game in which young women can solve various clues in order to rescue an English gentleman who had been held captive. The clues could be found at key popular London locations, allowing the gamers to familiarise themselves with a foreign city before booking their plane ticket.
In response to the research conducted, I aimed to shoot a campaign which would not be out of place in a luxury print magazine. Casting two models which effectively represented the consumer as well as the 'London ideal'.